Selected Work
The work, and the thinking behind it.
Brand identity, art direction, and AI-built experiences — across a global manufacturer and independent projects. Each project lists my role up front, and work created at Saint-Gobain North America is marked on the card.
Brand & Campaign
Campaign · Norton Abrasives
Pass The Rock
My role: art direction and the campaign’s visual system. An industrial brand in a palette it had never used — five recurring formats built from one component set.
Created as an employee of Saint-Gobain North America.
View case study
Identity & Naming · Museum of Worcester
A Ceiling Disguised as a Name
My role: strategy, audience research, naming, identity system, web. A 150-year-old institution whose name no longer described what it was.
Read on Colosseo
Brand System · Neal Glatt
Your Designer, Encoded
My role: identity, messaging, systems & automation. A full brand built to stay on-message when the founder isn't in the room.
Read on Colosseo
Identity & Naming · Root & Revenue
From Seed to Sale
My role: naming, brand identity, web, content. Giving a new idea a name, an identity, and a home.
Read on Colosseo
Brand Identity · Live Free Homes
Lavender in a Hard-Hat Industry
My role: strategy, identity, web, digital marketing. Softness as a differentiator in a category that defaults to bold construction color.
Read on ColosseoAI & Experiments
AI Product · Colosseo Creative
The Form That Talks Back
My role: concept, design, copy, and product decisions; built with Claude. A brand-evaluation form that reads what you type and answers — three questions, no email gate.
Read on Colosseo
Creative Operations · Saint-Gobain
The Machine Does the Rollout
My role: sole evaluator, tester, and author of the recommendation. Six AI ad-production tools against one standardized test brief — and a clear line between what was measured and what was modeled.
Created as an employee of Saint-Gobain North America.
View case study
AI Film · Colosseo Creative
The Beach Does Not Exist. The Story Does.
My role: concept, direction, generation, edit. A sixty-second film with no camera, no crew and no stock footage — fourteen generated clips cut to generated music.
Read on ColosseoDigital & UX
Enterprise UX · CertainTeed
Two Tools, Stalled
My role: UX direction, interface design, specification. Two stalled CertainTeed web tools, taken over mid-flight and driven to development.
Created as an employee of Saint-Gobain North America.
View case study
Enterprise Web · Norton Abrasives
It’s a Lot of Gray
My role: UX, interface, and brand translation across five years — hand-building pages inside a CMS that fought back, then advising a rebuild across 26 country sites.
Created as an employee of Saint-Gobain North America.
View case studyMore Work
Odds, ends, and one-offs.
Pieces that don't need a full case study — identity, layout, websites, and campaign work. Open any to explore further.
Independent Projects
Get in Touch
Seen something worth talking about?
Open to conversations about art direction and design roles, or any other project you're working on.